Soft skills development

Science Communication: how to effectively blog? by Marieke Hohnen

As PhD students and postdocs, we have to be able to present our research to different audiences. While we are used to talking about our projects to peers in conferences, sometimes we are faced with the challenge of discussing our findings with the general audience. Many questions appear in this process: How technical should we be? How in-depth should we go? The goal of this workshop was to learn the basics to write an effective blog post. During the 3-hour session, Marieke Hohnen from Hakuna Matata, presented the advantages of scientific outreach. Researchers from various disciplines learned about the multiple options on the web to write about their project. 

After the introduction, Marieke introduced the benefits of blogging. Relevant aspects, such as the audience (who are you writing for?) and the content of the post (what are you going to write about?), were discussed through group activities. Participants were asked to write the first lines of their post and provide feedback to each other. Finally, Marieke gave tips for starting (or continuing) their writing journey.

You can read more about Marieke Hohnen at:

“Very structured, nice balance between instruction and exercises in break-out rooms”

Anonymous participant

“I liked that we needed to actively participate and that we started to actually write short paragraph”

Anonymous participant

“Marieke has a lot of knowledge and she was able to keep my attention!” (translated from Dutch: “Marieke heeft erg veel kennis en ze kon goed mijn aandacht vasthouden!”)

Anonymous participant