Soft skills development

Marketing your research by Lennart Wesel from Hakuna Matata

As researchers we are passionate about what we are doing, but presenting our research with unfamiliar audiences in a clear and engaging manner in online and offline settings can be a very challenging task. How do you avoid sounding too complex, but at the same time not downplaying the value of your research to the lay audience?

In this 3-hour workshop, the PhD candidates and Postdocs performed a number of interactive exercises, which combined group work, writing, and abstract thinking. They did a self-presentation in a speed-dating format, reflected on the core values of their research, practised writing a researcher’s bio for the website, and created a lay story of a scientific paper for LinkedIn.

These exercises helped the researchers to get out of their comfort zone, activate creative thinking, and come up with non-trivial ways of presenting their research.

You can find more information about Lennart Wesel on his website

“It was a real workshop. Nice activities. And not too much talking on ‘how it should be done’ but rather let us work and find out.”

Anonymous participant

“Very practical and useful expertises that get you results, not just vague fundamental concepts with no way to apply them to your own situation.”

Anonymous participant

“What we work on during the workshop we can reuse in real life.”

Anonymous participant

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